Heartbest is reimagining the food system by addressing the need for healthier, sustainable, and ethical alternatives to dairy products. Responding to challenges like high obesity rates, lactose intolerance, and ultra-processed foods in Mexico, Heartbest focuses on creating plant-based dairy alternatives that deliver exceptional flavor, nutrition, and sustainability. Their mission, «Upgrade people’s lives» aligns with fostering a food system that benefits both people and the planet.
Founded in 2017 in San Luis Potosí, Mexico, Heartbest is a pioneering food-tech company offering an extensive dairy-free portfolio, including cheese, cream cheese, and dips. As leaders in Mexico's plant-based category, they combine cutting-edge food science with a passion for sustainability.
Their ambition is to become a key platform driving positive change in the food industry both locally and globally.
Aldo González
Recognized as Entrepreneur of the Year 2021 by TecReview, Aldo brings 12+ years of experience in the food and venture capital sectors, focusing on commercial growth and financial strategies. Together, this father-son duo combines vision, expertise, and passion to lead Heartbest's mission.
Aniceto González
With 40+ years in food innovation, Aniceto leverages his extensive expertise and network to advance R&D, ensuring Heartbest stays ahead of trends and delivers groundbreaking innovations.
Recognized as Entrepreneur of the Year 2021 by TecReview, Aldo brings 12+ years of experience in the food and venture capital sectors, focusing on commercial growth and financial strategies. Together, this father-son duo combines vision, expertise, and passion to lead Heartbest's mission.
With 40+ years in food innovation, Aniceto leverages his extensive expertise and network to advance R&D, ensuring Heartbest stays ahead of trends and delivers groundbreaking innovations.
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