AI-driven pattern optimisation for zero-waste fashion production.

The Idea in Action

Synflux is a speculative design laboratory on a mission to make Fashion for the Planet a practical reality. At the core of their work is Algorithmic Couture, a proprietary design system that combines machine learning, algorithmic pattern generation and 3D simulation to radically reduce waste in garment production.

By optimising patterns before a single piece of fabric is cut, Synflux’s technology can reduce fabric waste at the pattern-cutting stage by up to 50–66%, while lowering total material use per style by 10–15%. The result is factory-ready production data that preserves designers’ original intent, reduces cost, and significantly cuts carbon impact without adding complexity on the factory floor.

Their system integrates seamlessly into existing supply chains, enabling ready-to-wear, and leather products to be produced with dramatically higher material efficiency, while maintaining the quality and aesthetics demanded by leading global brands.

The Story So Far

Founded 2019 in Tokyo, Synflux has evolved from a research-driven design practice into a trusted partner for fashion brands looking to embed sustainability at the production level, delivering material efficiency and measurable cost savings directly at the manufacturing stage. Their work bridges experimental computation and real-world manufacturing, enabling waste reduction without sacrificing design intent.

Synflux has publicly collaborated with brands including Goldwin and ISSEY MIYAKE, applying algorithmic design methods to commercial ready-to-wear. In 2024, the team contributed to Japan’s official jacket for the Paris Olympic Games, bringing low-waste design principles onto a global stage. Their work has been recognised internationally across design, technology and sustainability, including the H&M Foundation Global Change Award, Kering Generation Award Japan, and listings in Forbes 30 Under 30 and WWD Next Leaders.

Visionaries

Kazuya Kawasaki

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Kazuya Kawasaki

CEO & Co-Founder

Kazuya specialises in fashion design and design research, with a background from Keio University. His work sits at the intersection of clothing, computation and culture, and he has received numerous awards for projects exploring how technology can redefine fashion systems. At Synflux, he leads the creative vision behind Algorithmic Couture and the company’s broader design philosophy.

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Kotaro Sano

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Kotaro Sano

COO & Co-Founder

Kotaro specialises in algorithmic design and fashion, and is a graduate of Keio University SFC. His practice focuses on developing new design methodologies through computational thinking, translating complex algorithms into practical tools for designers and manufacturers. At Synflux, he drives the development of the underlying systems that turn sustainability from aspiration into measurable impact.

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Kazuya Kawasaki

CEO & Co-Founder

Kazuya specialises in fashion design and design research, with a background from Keio University. His work sits at the intersection of clothing, computation and culture, and he has received numerous awards for projects exploring how technology can redefine fashion systems. At Synflux, he leads the creative vision behind Algorithmic Couture and the company’s broader design philosophy.

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Kotaro Sano

COO & Co-Founder

Kotaro specialises in algorithmic design and fashion, and is a graduate of Keio University SFC. His practice focuses on developing new design methodologies through computational thinking, translating complex algorithms into practical tools for designers and manufacturers. At Synflux, he drives the development of the underlying systems that turn sustainability from aspiration into measurable impact.

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