Julie leads the Identification Solutions team at Avery Dennison, where she drives innovations in RFID technology to enhance supply-chain traceability, inventory optimization, and convenience retail. Under her leadership, her team has accelerated market adoption and integrated large-scale manufacturing for automation and identification solutions across various industries, including logistics, food service, retail, and supply chains worldwide.

With over a decade of experience at the intersection of digital and physical retail, Julie has played a key role in shaping the vision for the “Internet of Clothing.” As Director of Digital Solutions at Avery Dennison, she led global brand and retail partnerships focused on on-product innovation. She has also partnered with apparel and footwear brands to implement innovative RFID strategies, leveraging her deep expertise in technology and retail.

Before joining Avery Dennison, Julie led product and business development for interactive RFID experiences in Latin America and was a senior analyst at Coach, where she contributed to the launch of the buy online/pickup in-store program.

Julie is a sought-after speaker at global events, including SXSW, NRF, the Economist Feeding the Future, Fast Company Innovation Festival, Greenbiz VERGE, and RFID Journal, sharing her insights on the future of retail and technology.